Client: Nissan Mexicana
Project: XTERRA VR
Description: XTERRA VR is a PC videogame where the user drives the 2005 Xterra in different environments. The goal of the game is to gather coin-ups in a certain time avoiding obstacles and collecting bonus items. Each level increases its difficulty. The game supports stereoscopic view with anaglyph glasses.
Commercial Strategy: The game was distributed via direct mail to owners of the previous model and potential clients, packed in a special piece that contained the stereoscopic glasses with the brand printed on them and the game CD.